Performance Marketer

Department Mission
  • To provide result-oriented advertising and marketing activities designed to meet customer needs. To achieve sustainable business growth through market intelligence, creativity, and strategic vision, and to build an organization that attracts, develops, and retains outstanding people
Role
  • As a Performance Marketer your primarily role is to manage digital accounts and diversifying the channel mix using paid social channels while constantly optimizing marketing activities to improve conversion
Authority
  • Set performance marketing strategies
  • Manage and oversee marketing key metrics
  • Budget management
  • Set objectives and Performance Review
Responsibility
  • Set key metrics, quarterly targets and financial goals for our paid marketing channels
  • Set up the measurement and reporting infrastructure to monitor channels performance
  • Solid knowledge of the target audience and their behavior
  • Test and evaluate new channels, creatives and other ideas for experimentation, optimization and acquisition growth
  • Increase conversion rate by optimizing channels, campaigns, and content
  • Partner with the rest of the Growth Marketing team to create a cohesive user acquisition and retention strategies
Requirements
  • Master’s in Marketing, Digital marketing or communication
  • 8+ years of professional experience in marketing with proven track record of successful campaigns
  • 5+ years of marketing management in scaled tech startups or MNCs
  • Having a data-driven approach towards decision making
  • Solid knowledge in GA, AdWords, Pixel, SEO tools, Email marketing, web, and social analytics, etc.
  • Excellent interpersonal and leadership qualities; creative-minded with a ‘can-do’ attitude and willingness to roll up your sleeves
Benefits

It’s always a good idea to include the benefits of the job the company will provide such as:

  • Flexible hours to give you freedom and increase productivity
  • Life insurance for you and your family members
  • Work remotely in the comfort of your home
  • Free Gym membership so you can stay in shape
  • Fun and Energetic weekly team bonding events
  • etc.

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